beers of Scotland labels

Beers of Scotland

Scotland has some great breweries, creating some of the world’s best beers. The client came to me with an idea to offer carefully curated selections of Scottish craft beers, but needed to brand his offering. One other thing about Scottish craft beers is that a lot of time, effort and money has been invested in some excellent labelling. The ‘Beers of Scotland’ brand mustn’t fight against that, but needs to be able to sit alongside all of this lovely packaging and thus was born the label set to brand the box packs.

Simplicity is the key, simple illustration that says it all, simple typeface to support. Simple is good, but keeping it simple can be complicated.

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