ASSC at 45
My association with the Association of Scotland’s Self-Caterers has been ongoing since the rebrand in 2015. The brand continues to evolve and in 2023 ASSC moved into the 45th year of its existence and it felt right to mark the milestone and create a dedicated logo to run across all media. With a series of regional events planned, the team felt it would be ideal to create something physical as well as all the online presence. I wanted the pin badge to have a retro heritage feel, beyond ASSC’s years, to really reflect the heritage of self-catering as an integral part of the Scottish tourism industry and economy. Working with Made By Cooper to bring it to fruition was straightforward with great customer service on their part.
Sometimes brand work is about evolution rather than revolution.